the ask Rewrite JBL’s website to better face their audience. We updated their style and messaging guidelines with familiar, colloquial language to freshen up and make cohesive their brand identity, keeping in mind the audio equipment and accessory company’s heritage to more closely relate to their customer.

the team Nikki Betuel, senior copywriter; Kayla Herrera-Daya, copywriter; Gabby Rohland, copywriter

the agency Code and Theory